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The Solar Experts

Solar Source Company History

The start up

Solar Source President, Wayne Wallace began knocking on doors when there was a Federal tax credit for solar hot water heaters back in 1984. Wallace made the sale, purchased the equipment installed the system with the help of a friend. When the Federal tax credits expired most start-up solar companies went under, but Wallace diversified to sell pool heating systems and he provided service for orphaned systems that failed competitors had left behind.

Exclusive agreement on solar pool heating

In 1988 United Marketing Associates, the distributor of Heliocol, noticed Wallace’s sales in Florida and offered him an exclusive territory agreement for Pinellas County. By 2005, when the Federal incentives returned and 2006 when the Florida Solar Rebate Program was launched, Solar Source had become the exclusive dealer of the pool heating line for a four-county area with rights to sell nonexclusively in two others.

Making money by saving money

After the 2008 recession there was a renewed interest in lowering electric bills. Solar Source capitalized on the demand for solar hot water heaters and solar electricity systems. Wallace expanded his product line to include solar attic fans, variable speed pool pumps and other energy saving technologies.

Retraining the construction industry

When the housing market crashed, Wallace saw an opportunity. He knew unemployed contractors could profit installing solar, but they needed to learn how. Wallace made it his goal to retrain Florida’s construction industry. Solar Source founded Solar Source Institute (SSI) in 2007. Solar Source developed partnerships with local colleges, who adopted SSI courses.

Helping governments go green

With the unanticipated popularity of Florida’s Solar Rebate Program the funds were quickly depleted and the local, residential solar market lost momentum. Solar Source shifted gears again and focused on securing government and military contracts. The company secured contracts to install solar systems for St. Petersburg, Deerfield Beach, Green Cove Springs, Starke, St. Cloud and other Florida municipalities. In 2012, Solar Source completed construction on a 1,200 panel solar array at Naval Station Guantanamo Bay. With the Navy’s goal of cutting fossil fuel consumption in half by 2020, there is ample opportunity to secure additional contracts with the military.

Company Highlights:

  • Over 30,000 residential customers
  • Installed the largest solar pool heating system in Florida
  • Installed the first roof top megawatt PV system in Florida, at the Orange County Convention Center, in Orlando, FL
  • Installed the first carport mounted solar panels in Polk County, FL
  • Installed the largest solar array in Cuba — a 1,200 panel solar array at Naval Station Guantanamo Bay
  • Secured large domestic water-heating project for Walt Disney World in Orlando, FL
  • Secured numerous Florida municipality solar projects funded through the American Reinvestment and Recovery Act (ARRA)
  • Received grant from the Florida Energy Office to disseminate information to high visibility commercial pool owners on the Reduce Swimming Pool Energy Costs (REPES) Program
  • SSI developed a partnership with WorkNet Pinellas to train local tradesmen.
  • SSI received a grant from the Boley Center’s “Pathways out of Poverty” program to teach at-risk youth trade skills.
  • Developed a partnership with the FL Dept. of Corrections to train ex-offenders preparing to re-enter society.
  • Numerous prize winning thermal projects recognized throughout the 90’s




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